Looking for Strategic Clarity
September 12, 2025
by Claire

When I first started at the Compost Ed Centre (about 2 ½ years ago!), I remember being awestruck – and frankly, a bit overwhelmed – by all the different things the organization was doing. I was a new Executive Director after several years of turnover in the position (although amazingly, very little turnover in other staff positions), and I felt like we were in transition as an organization. In the absence of stable and consistent strategic leadership, I saw what I called “mission spill,” (or what someone else generously and thematically referred to as “organic growth amidst resource scarcity”). We were doing a little bit of everything related to composting, gardening, and conservation; and while those three topics are interrelated, I was finding it difficult to express with confidence what it was we were trying to achieve and whether we were being effective.
We did an initial strategic planning session in the first year I was at the organization, and the process was positive. It consisted of a staff retreat, surveying our community and key stakeholders, a facilitated weekend discussion with staff and board, and follow-up staff discussions. We came to a shared understanding that we were doing great work that our community appreciated. And our community’s hopes for the future? That we keep doing what we do – and possibly expand!
However, due a lack of time and expertise, our initial strategic planning process created a sense of overwhelm because of how much time we collectively spent in a “generative” mode without creating much-needed strategic clarity tools like an impact statement, theory of change, or action plan. We started a lot of conversations without finishing them, produced a wish list of blue-sky ideas, and left feeling like we had added a lot to our plate without taking anything off it.
It felt very clear to me after a year in the Executive Director position that we didn’t have any strategic guardrails in place. We were doing a little bit of everything – and our community loved it – but we couldn’t assess how impactful we were being. At a more foundational level, we hadn’t articulated our hypotheses around our intended impact and theory of change – and that made it difficult to figure out our strategic priorities and action plan.
- Intended impact statement: A clear and rigorous statement of the impact that it will hold itself accountable for achieving
- Theory of change: A logical flow describing how their work leads to achieving that intended impact.
- Strategic priorities and action plan: an outline of the work required to implement the theory of change.
At this point in the process, I was beyond grateful to connect with Stephanie and Véro of Garrow & Evoy. With the support of MakeWay funding through Innoweave, a core group of staff and board members embarked on an almost 12-month process of developing our intended impact statement, theory of change, and action plan. We discussed, consulted with stakeholders, analyzed our programs, and discussed again. We were well-supported by our coaches Stephanie and Véro, and they led us – with insightful and challenging questions, endless examples from other organizations, and a lot of enthusiastic support – to our “final” products.
Check out our Theory of Change (beautifully assembled by Zoe-Blue) and let us know what you think.









